When it comes to digital media, it has changed the way consumers interact with almost any kind of entertainment. Television viewers specifically are no longer limited to just simply watching TV. Now days in today’s society, TV productions and subscription based productions have now found ways to let society share opinions, share opinions, and actually help individuals feel apart of the experience. The show The Voice is a perfect example of a company that utilizes digital media to meet the wants and needs of their audience.

One of the ways that The Voice has successfully used digital media is by offering consumers to actively participate in the show. Instead of just watching the performs and voting out loud in your living room, consumers can use “Instant Save” where viewers are able to tweet their votes that end being shown on the show in real time. According to Shorty Awards (2016), 282,900 people sent 1.4 million tweens about the voice as of December of 2015 (Shorty, 2016) This shows that the Voice is using digital media as a way remind viewers that their opinions actually matter and can make an influence of the outcome on who wins.

The social and consumer experience has been addressed through digital media in many ways, like through collaboration. According to Shorty Awards (2016),The Voice works with a wide range of creators and influencers, each adding their unique voice to the conversation (Shorty, 2016). This provides good insight on how the company uses different forms of interaction to engage with multiple audiences. Utilizing these strategies help fans feel more connected to the people and they engage with the most, rather than just watching performances on TV.

Although the company has found many ways to engage with their viewers, it’s also important to consider what could be done differently? or more efficiently? Due to social media platforms and trends changing daily, it’s important for The Voice to consider how they can not only make it more diverse, but also making sure it’s easily accessible on platforms that receive the most engagement. Encouraging egagement on the Vocie app that shows updates and voting opportunities is a great platform to help maintain growth as a company. The Voice’s use of digital media to connect with their audience demonstrates that as a company, they care about the ethical engagment they recieve becuase they have given viewers the opportunity to not only vote, but share their opinions as well. Overall, The Voice does well at demonstrating how digital media can help viewers actively participate and create an actual relationship with the brand.

The Voice – the shorty awards. (2016). Shortyawards.Com. https://shortyawards.com/8th/the-voice-3