Individuals all over the world use social media on a daily basis. When it comes to my daily use of social media, the primary applications I utilize include Facebook, Instagram, and Tiktok. These apps have allowed me to stay connected with trends, new ideas, and different things that are going on in the world. Although I enjoy using these social media based apps, they can tend to be a little distracting, “Doom scrolling” as some would call it. Where you end up scrolling for a lot longer than anticipated. 

The more Ive used these social media platforms, the more I’ve noticed how much advertising has changed compared to old traditional ways. Rather than seeing that new product of gaget on TV that you just had to have for the low price, now you see everything promoted through instagram reels and paid influencer posts. One thing I will say that I have noticed about digital marketing is how unique and customizable it is now. Whether that’s how someone coordinates their personal brand or how search engines are generated based on what people like or interact with on posts. It’s changed advertising in a way that provides recommendations based on people’s interests on social media platforms. 

I personally have had positive interactions when it comes to digital media platforms, especially with my interests with art, the marketing and sales world, and personal interests etc. Some things I have noticed about digital marketing in today’s world is how personal it has become compared to the corporate aspect. Products are promoted more by paid influencers compared to actual companies. According to ProsperPath(2024), People are more drawn to genuine individuals who can back up their words with actions(ProsperPath,2024). This shows that viewers engage more with digital media advertisements because it provides them personal insight. It’s not only more personal for some people to see other individuals using it, but also easier. Based on the amount of social media use today, it is more likely to come across a new product that a social media influencer is being paid to promote vs a paid Ad. Why not pay someone else to promote your product right? Digital Media is taking over the advertisement world on a whole another level.

Work Cited:

ProsperPath. (2024, October 7). In today’s hyper-connected world, where competition is fierce and attention spans are short, **personal branding** has become more crucial than ever. Whether you’re an entrepreneur, a professional, or a creative, how you present yourself to the world can be the defining factor in your career success. Linkedin.Com. https://www.linkedin.com/pulse/power-personal-branding-digital-age-how-stand-out-crowded-xaonc/?trackingId=xc9xGw39SkGfHFP46WPfjg%3D%3D

Turner, D. (2023, February 21). Biotech goes social: Tips for effective social media marketing. Drug Discovery World (DDW). https://www.ddw-online.com/biotech-goes-social-tips-for-effective-social-media-marketing-22145-202302/